both customers and brands. For instance, text messages have high open rates, with 82% of consumers claiming to read every text they receive. This results in a 36% click-through rate, which is significantly higher than other marketing channels such as email and social media.

Customers appreciate the immediacy and directness of text messaging, as it allows them to stay informed about special offers, deals, and discounts without having to sift through cluttered email inboxes or scroll through social media feeds.

In fact, 48% of customers prefer receiving special offers via text message, and 28% of consumers subscribe to branded emails for the sole purpose of being notified about sales, promo codes, or coupons. SMS marketing also fosters a sense of loyalty and appreciation among customers.

More than half of the consumers surveyed opted into text message marketing when they were about to make a purchase or became frequent shoppers. Additionally, 1 in 3 people feel valued by texts from brands, while 1 in 5 feel excited by them…