at 68%, and Snapchat at 67%. These platforms have become essential channels for brands to reach and engage with this young and influential demographic. One of the key trends in Gen Z shopping behavior driven by social media is the reliance on influencers and content creators for product recommendations.

Research from Yes Lifecycle Marketing revealed that more than 80% of Gen Z is influenced by social media when it comes to making purchases, compared to millennials at 74%, Gen X at 58%, and baby boomers at 41%. This highlights the importance of influencer marketing for brands targeting Gen Z consumers.

In addition to influencers, Gen Z shoppers also use social media platforms to seek inspiration, research products, and connect with their favorite brands. A report by GlobalWebIndex found that 41% of Gen Z consumers worldwide use social media to learn about new products or services.

This has led to the rise of social commerce, where brands showcase their products in a way that resonates with Gen Z consumers and drives sales through social media platforms. Mobile payments and digital wallets have also gained popularity among Gen Z, as they embrace the convenience and ease of use…