loungewear, swimwear, and shapewear, catering to various body types and promoting body positivity. The Skims pop-up at Selfridges marks a significant milestone for the brand as it expands its global presence.

The pop-up shop features a summer Los Angeles poolside oasis theme, designed in collaboration with long-time partner Willo Perron of Perron-Roettinger. Visitors can expect to see spectacular diving boards and eye-catching palm tree structures, creating an immersive shopping experience.

For the first time, Skims Swim will be available to European customers, offering must-have swim essentials in signature cuts and multiple coverage levels. New products are expected to be introduced every week, including limited-edition swim collections and the latest seasonal colorways.

Kim Kardashian, co-founder and creative director of Skims, expressed her excitement about the pop-up, stating, "Our customers in Europe have been asking for a Skims pop-up experience since we launched our first pop-up two years ago, so I'm thrilled to bring Skims Swim to London for the first time ever and take over The Corner Shop at Selfridges with our most conceptual pop-up experience to date." The Skims…