interest in skincare formulation led him to develop potent active ingredients that delivered powerful results without adverse reactions. The brand's official launch on Sephora.com and in Sephora stores includes a range of innovative products.

One such product is the Wrinkle + Texture Concentrate, a first-of-its-kind, patent-pending treatment that combines retinol, Vitamin C, and azelaic acid into one formula. This product, launched in July 2023, is clinically proven to visibly improve multiple signs of aging including wrinkles, dark spots, skin texture, and tone.

MATTER OF FACT's approach to skincare is unique, with a strong emphasis on its clinical commitment. The brand aims to provide clients with a clear understanding of what concerns a product can realistically address, in what time frame, and to what degree.

They run thousands of hours of testing on their products to ensure a data-rich, verifiable approach. Their clinical commitment comprises three key components: an unbiased approach, reflective of the real world, and robust measurement of results. Tests are administered by independent, third-party labs to minimize bias…