In a expand its skincare portfolio, a definitive agreement to acquire Naturium , valued at approximately $355 million, combines cash and stock and is expected to close around September 30, 2023. Tarang Amin, Chairman and CEO of e.l.f.
Beauty , expressed his excitement about the acquisition, stating, "We are thrilled to welcome Naturium to the e.l.f. Beauty family." He further added that Naturium aligns with e.l.f. Beauty's vision of creating a different kind of beauty company that disrupts norms, shapes culture,
and connects communities through positivity, inclusivity, and accessibility. View this post on Instagram A post shared by Naturium (@naturiumskin) Naturium was launched in 2019 by Los Angeles-based brand accelerator, The Center, and gained momentum in 2020 when skincare authority Susan Yara joined as a founder.
The brand, which believes in providing clinically effective, skin-compatible, and affordable high-performance skincare, has seen exceptional growth over the last two years, with net sales growing at approximately +80% CAGR. It is expected to generate approximately $90 million of net sales this year.
Naturium's product line, known for its powerful ingredient-led formulas, includes best-sellers like The Glow Getter Multi-Oil Hydrating Body Wash, Vitamin C Complex Serum, and Dew-Glow Moisturizer SPF 50.
Available at Target, Amazon, naturium.com, and select international retailers, Naturium has become one of Target’s fastest-growing skincare brands and was awarded Beauty Vendor of the Year in 2022. Amin further emphasized e.l.f…
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