Nicki Minaj has once again proven her prowess as a trendsetter by launching her luxurious press-on nail brand, Pink Friday Nails. The collection, which debuted on March 13th, 2024, has taken the market by storm, with most styles selling out rapidly in a few hours due to high demand.
The designs are nothing short of dynamic, featuring matte and chrome bases, camo patterns, and a wide range of colorways. One notable design even pays homage to a memorable moment in pop culture history: a recreation of the press-on
set that famously fell off during Nicki Minaj's MTV VMAs performance, which later sold for $55,000 on eBay. Nicki hired her actual nail designer Yvett G to design the brand's product and oversee production.
Four custom shapes were molded – stiletto, coffin, square, and almond – in five lengths, including short, medium, long, XL, and XXL. The shapes are curvy with a high apex and are thick and durable, delivering a contemporary look and quality that until now can only be achieved in a salon.
A set typically lasts two weeks when applied with glue and application time is just 10-15 minutes. "When I became a mom, I couldn't spend as much time getting my nails done as when I only had to worry about me, so it became a necessity to create fly, QUALITY press-on nails," said Nicki Minaj, Founder of Pink Friday Nails.
"I told my team when we started Pink Friday Nails that if I don't want to wear them, I'm not going to even ATTEMPT to sell them because our customers aren't stupid. Pink Friday Nails are the ACTUAL nails I wear designed by my ACTUAL nail tech…
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