British womenswear brand Rixo, the label has unveiled its largest-ever shop-in-shop at none other than London's iconic department store, Selfridges. Opening for a limited time from April 1st to June 9th, 2024, this 960 sq ft pop-up occupies a prime spot on the third-floor atrium.
It showcases a curated selection of Rixo's spring/summer 2024 collection alongside exclusive pieces that can only be found at Selfridges. From vibrant apparel to chic accessories including jewellery, handbags, and footwear, the
shop-in-shop offers a comprehensive glimpse into the world of Rixo. View this post on Instagram A post shared by Selfridges (@theofficialselfridges) The design of the Rixo enclave at Selfridges is a narrative in itself.
Crafted by interior design studio Cúpla, led by Gemma McCloskey (twin sister of Rixo co-founder Orlagh McCloskey), the space mirrors the aesthetic of Rixo's standalone stores.
With fitting rooms adorned with striped curtains, colorful hand-crafted tiles, hand-painted murals, statement wallpaper, and palm trees, shoppers are transported into a whimsical world that reflects Rixo's ethos and style.
View this post on Instagram A post shared by RIXO (@rixo) For Henrietta Rix, co-founder of Rixo, this launch is deeply personal . Having worked on the shop floor in Selfridges as a student, opening Rixo's first official shop-in-shop in the department store is a full-circle moment…
