Adanola, the Manchester-based activewear brand known for its versatile and high-quality wardrobe essentials, has announced the appointment of Niran Chana as its new Chief Executive Officer (CEO). This strategic decision comes into effect on June 20, marking a new chapter in Adanola's journey towards international acclaim.
Niran Chana, whose tenure at Gymshark as the Chief Commercial Officer was marked by remarkable growth and global expansion, brings Adanola a wealth of experience and a proven track record. At
Gymshark , Chana was instrumental in driving the brand's women's category to new heights, overseeing global sales, merchandising, marketing, trading, and retail functions. His leadership was pivotal in Gymshark's ascent as a dominant player in the sportswear market.
Adanola, since its inception in 2015 by Hyrum Cook , has carved a niche for itself in the athleisure segment. The brand prides itself on creating pieces that are as adaptable as the lifestyle of its wearers, ensuring that every item makes one feel their very best, regardless of the activity.
From being spotted in local coffee shops to yoga classes, Adanola's laidback, comfy aesthetic has resonated with busy women who value easy, throw-on-and-go styles. View this post on Instagram A post shared by Adanola (@adanola) The brand's commitment to sustainability, community, and quality is evident in its operations.
Running small production lines to avoid waste , utilizing 100% recyclable packaging, and offsetting its operational carbon footprint. Moreover, the brand's vision to be the number one sustainable lifestyle brand, represented by a diverse, global community, aligns perfectly with Chana's expertise and vision for…
