Report: 54% of shoppers prefer to buy items advertised by ‘trusted’ retailer
Report: 54% of shoppers prefer to buy items advertised by ‘trusted’ retailer
American consumers are increasingly influenced by ads served on retailers' own websites compared to third-party marketplaces, according to a new study by Intellias, a leading software
American consumers are increasingly influenced by ads served on retailers' own websites compared to third-party marketplaces, according to a new study by Intellias, a leading software engineering and digital consultancy company. The research, which surveyed over 1,000 U.S.
shoppers , highlights the growing opportunity for retailers to leverage their direct-to-consumer (DTC) channels to drive customer engagement and boost return on ad spend (ROAS) for third-party brands and advertisers. The study revealed that 25%
of shoppers are now swayed to purchase products advertised on retailers' websites, while an additional 15% are persuaded by ads served on retailers' mobile apps.
In contrast, only 13% of consumers are influenced to buy products after seeing ads on third-party marketplaces , and 14% are influenced by branded ads on social media platforms. As traditional advertising methods lose their impact - with over half (52%) of U.S.
shoppers ignoring digital ads and 50% disregarding search ads, according to a separate ADvendio poll - consumers are seeking more curated and personalized advertising experiences from trusted brands.
Alexander Goncharuk, Vice President of Global Retail at Intellias , commented: “There’s no denying the sizable opportunity RMNs present in enhancing shopper engagement and enabling retailers to connect 3 rd party brands and advertisers with conversion-ready audiences…
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