that are the most popular among consumers: 1. Gucci 90% brand awareness, 45% brand popularity The Italian fashion house reigns supreme as the most popular luxury brand in the US. Gucci continues to captivate with its bold, eccentric designs and innovative approach to melding heritage and modernity.

Marketing campaigns that help gain popularity: Florence Welch , lead singer of Florence + The Machine, has been featured in Gucci campaigns and at various fashion events. Jared Leto , an actor and musician, is known for his distinctive style and is associated with Gucci.

Gucci has collaborated with a range of international personalities as brand ambassadors, including Italian tennis player Jannik Sinner, Chinese actress Ni Ni, actor and singer Xiao Zhan British soccer player Jack Grealish , American-born and South Korea-based rapper and entrepreneur Jay Park , Japanese actor Jun Shison , and Thai actor Gulf Kanawut Traipipattanapong.

2. Louis Vuitton 81% brand awareness, 45% brand popularity Louis Vuitton retains its position as a leading luxury brand in America. The French maison is beloved for its iconic monogram, impeccable leather goods, and as a status symbol. Marketing campaigns…