eco-friendly than they actually are. Stand.earth's complaint, filed with Canada's Competition Bureau, centers on Lululemon ’s "Be Planet" marketing campaign.

Launched in 2020, this campaign claims that Lululemon’s products and actions "avoid environmental harm and contribute to restoring a healthy planet." However, Stand.earth argues that these claims starkly contrast with the reality of Lululemon's environmental impact.

According to Stand.earth, since the launch of the campaign, Lululemon’s greenhouse gas emissions have notably doubled.

“lululemon has used its “Be Planet” campaign to mislead customers into believing the company is taking serious climate and “working to help create a healthier future” when in fact its climate emissions have skyrocketed and its leggings are still made in factories burning piles of coal for electricity…