In a new survey commissioned by Propel and OnePoll, 65% cited the importance of brand transparency as they look for environmental claims when making purchases.
Savvy consumers shared that they’re not easily tricked, as 45% reported that if they discovered a brand was “greenwashing” products (making misleading eco-friendly product claims), they would purchase from an eco-friendly competitor instead.
purchasing practices and the growing consumer demand for eco-friendly products. Key Findings from the Propel Software Study The study surveyed over 2,000 U.S. consumers and highlighted a growing trend toward sustainability in purchasing decisions.
Here are some of the most notable insights: Consumer Preferences for Eco-Friendly Products : A significant 55% of Americans indicated they would sever ties with brands that are not eco-friendly. 42% of Americans are savvy enough to know when companies are “greenwashing”.
The survey found that 68% of adult males and 55% of adult females prioritize eco-friendly products or causes when purchasing. Consumers are willing to spend more on green products, with an average planned expenditure of $12,000 on eco-friendly products in 2024, up from $9,000 in 2023.
45% of consumers reported if they discovered a favorite brand was greenwashing (conveying false or misleading environmental claims), they would likely purchase from an eco-friendly competitor instead…
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