The Potion Studio’s First Major Retail Partnership [Exclusive]
The Potion Studio’s First Major Retail Partnership [Exclusive]
The Potion Studio has announced its first major retail expansion into 25 Nordstrom stores across the United States, alongside availability on Nordstrom online. Formulated with a
The Potion Studio has announced its first major retail expansion into 25 Nordstrom stores across the United States, alongside availability on Nordstrom online. Formulated with a deep understanding of diverse hair needs, The Potion Studio's luxurious and clean beauty range caters to all ethnicities, hair textures, and genders.
"We are thrilled to bring The Potion Studio's curated shopping experience to more customers across the country through our partnership with Nordstrom," says Aziza El Wanni, Founder and CEO
of The Potion Studio .
"Expanding into 25 Nordstrom stores allows us to further our mission of empowering individuals to embrace their unique beauty and celebrate diversity." [html5_video id=42210] Customers can now experience The Potion Studio's complete line of endocrine-safe hair care products in Nordstrom stores and online , designed to cater to all ethnicities, hair textures, and genders, this luxurious and clean beauty brand is the result of Aziza El Wanni's personal experiences and her passion for creating inclusive hair solutions.
Inspired by her journey with mixed-race, curly hair, El Wanni began experimenting with her own hair 'potions' at a young age, leading to the creation of The Potion Studio.
"We invite everyone to discover the magic of The Potion Studio's revolutionary hair care line as we continue to celebrate diversity and inclusivity- and prove that you don’t need a 10+ step haircare routine when dealing with textured or curly hair," adds Aziza El Wanni…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet.
Sign in to join the discussion.