and then returning them. Key Takeaways: Oh Polly has introduced a new returns policy to combat "repeat refunders" and excessive returns. The policy features tiered return fees based on a customer's return rate, with higher fees for those who return a larger portion of their order.

The move aims to discourage "wardrobing" – buying clothes, wearing them once, and then returning them. Oh Polly's updated policy is part of a growing trend among online fashion retailers to create a more sustainable and equitable shopping experience. Oh Polly's Updated Returns Policy Oh Polly now charges different return fees.

This change targets those who return a lot. The goal is to make people think twice before returning items but still allow returns when needed. Tiered Return Fees Based on Return Rates Return fees depend on how much of your order you send back. For instance, sending back up to half your order costs a small £2.99 fee.

Yet, returning almost everything means paying £8.99. This strategy asks frequent returners to bear more of the return cost. Percentage of Order Returned Return Fee Up to 50% £2.99 51% to 75% £4.99 76% to 89% £6.99 90% to 100% £8.99 First Return Free for New Shoppers…