packaged specially for this launch. "This store will help us to connect more personally with consumers. There are many key cities where we are not present in Europe.

W e are excited to start our retail expansion in a more meaningful way with an iconic city like Paris and in a renowned location like the Marais, bringing rich storytelling and experience around the footbed in a unique environment that reflects an authentic Parisian flavor." said Nico Bouyakhf, President & Managing Director, BIRKENSTOCK Europe .

Designed with a unique blend of aesthetic and functional elements, the store features gypsum walls, hinting at the ancient quarries that contributed to Paris's architectural heritage. Key materials like leather and cork, central to Birkenstock's renowned footbed, are showcased throughout the space.

The store's basement houses an "experience area," where consumers can engage with the brand's latest campaigns, courtesy of a giant lightbox. This area is also used for community events and retail activations, enhancing customer interaction and brand engagement…