Best, Periodt, a mission-driven menstrual care company, announced the launch of its innovative menstrual cups in 3,078 CVS locations across the United States, including Hawaii. Best, Periodt. is changing how women manage their periods with its unique menstrual cups, available in Size 1 and Size 2.
Starting the week of July 22nd, 2024, you can find their innovative menstrual cups in CVS, offering higher capacity, fewer changes, and a hygienic carrying case for a comfortable, hassle-free period. With a handy
hygienic carrying case, they’re perfect for your on-the-go lifestyle. View this post on Instagram A post shared by Gayneté Jones ✨ Gay-net-aye 😉✨ (@gaynete) The menstrual product industry in the U.S. is booming, valued at USD 24.80 billion and expected to reach USD 40.71 billion by 2032.
Last year, CVS launched new initiatives to fight period poverty and the pink tax by reducing prices of CVS-brand period products by 25% in 12 states.
Plus, recent inflation has driven up the prices of traditional pads and tampons (pads by 41% to $6.50, and tampons by 36% to $8.29), making it ideal for more options in menstrual care.
Now, with Best, Periodt.'s menstrual cups on their shelves, CVS is taking another big step towards providing sustainable and affordable menstrual care options for everyone. Founder & CEO Gayneté Jones shares her vision: "Periods happen far too often to far too many people for them to be such a dread each month…
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