collaboration will see the full range of Smoosh products hit the shelves of 19 select Urban Outfitters locations across the U.S. , including their Sage Body Scrubber ($29) and best-selling Cedarwood-Bergamot Smoosh Soap 2-pack ($12) .

"We're thrilled to bring Smoosh to Urban Outfitters and share our zero-waste products with a wider audience. This partnership not only puts sustainable choices on the shelves but also empowers consumers to make a positive impact with every shower," said Adam Simone , co-founder and innovative mind behind Smoosh.

Smoosh hopes to reduce the 400 million plastic loofahs and 1 billion plastic body wash bottles disposed of yearly. Smoosh’s products are packaged in recyclable materials, use natural ingredients, and are produced with a minimal carbon footprint. To experience the full line of Smoosh soaps, visit UrbanOutfitters.com now.