AREA was founded in 2014 by the dynamic duo, Piotrek Panszczyk and Beckett Fogg, in the bustling and creative heart of downtown New York City. The brand has rapidly cultivated a cult following, appealing to those who appreciate a modern yet timeless sense of beauty and glamour.
The origins of AREA 's founders are as diverse as their designs. Beckett Fogg hails from Lexington, Kentucky, while Piotrek Panszczyk was born in Poland and raised in Holland. Their paths converged at Parsons School of Design in New York
City, where they both pursued Masters degrees in Fashion Design and Society. Their unique skills and backgrounds beautifully complemented each other—Panszczyk brought experience from working at Chloé in Paris, and Fogg contributed insight from her time at Calvin Klein in New York.
Their collaborative journey has been one of constant evolution and innovation. They began by creating embossed cotton and lamé T-shirts which quickly garnered attention at Opening Ceremony, a store located just across the street from their studio. Frequent Questions about AREA Who founded AREA?
AREA was founded in 2014 by designers Piotrek Panszczyk and Beckett Fogg. The duo met while pursuing their master’s degrees in Fashion Design and Society at Parsons School of Design in New York City. What is AREA known for? AREA is celebrated for its quality craftsmanship, textile development, and innovative embellishments.
Its designs are particularly renowned for the use of crystals and other intricate details that bring a modern and glamorous flair to their creations. Where is AREA based? AREA’s studio is located in downtown New York City, fostering a creative environment that mirrors the energy and vibrancy…
