Fiverr has released research highlighting that over 80% of retailers plan to offer discounts, compared to 55% last year, and outlining how retailers are preparing for the 2024 holiday season. The study, conducted in partnership with Censuswide, surveyed over 2,500 consumers and small-to-medium business leaders.
Key findings reveal how retailers are adopting strategic marketing, freelance talent, and AI technologies to compete with larger e-commerce brands and engage Gen-Z consumers while navigating economic
challenges like inflation. "The holidays are often make-or-break for many small businesses," said Gali Arnon, Fiverr's Chief Business Officer . The research shows retail businesses are heavily investing in social media campaigns and AI to streamline operations and attract early shoppers.
To capitalize on this spend-happy consumer demographic, retailers are investing in AI (70%), social media ads (39%), 35% influencer marketing campaigns, email marketing (33%), and SEO (29%) Key Trends and Findings Here's the key findings from Fiverr's research on retailers' readiness for the holiday season: Key Area Statistic Inflation Challenges 48% of global retailers cite inflation as their primary concern.
Freelancer Hiring One-third of businesses are hiring freelancers for holiday support. Discounts Over 80% of retailers offer discounts, compared to 55% last year.
Gen Z Spending 43% of Gen-Zers are planning to spend more this holiday season, compared to the 37% of millennials that plan to do to same AI Implementation Nearly 7 in 10 retailers (68%) are implementing AI this season, with 41% investing in AI tools and 35% embedding AI in customer interactions. Social Media 57% of U.S…
