Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign. This initiative is set to coincide with World Mental Health Day, which occurs annually on October 10.
As part of its ongoing commitment to mental health, Sephora has pledged to donate 100% of global Rare Beauty product sales on this pivotal day to the Rare Impact Fund. Founded in 2020 by Selena Gomez, the Rare Impact Fund aims to mobilize $100 million for organizations
focused on increasing access to youth mental health services and education worldwide. This campaign builds upon the success of last year’s inaugural partnership, which saw extensive backing from Sephora’s robust global network, encompassing both their physical stores and digital platforms.
In 2023, the inaugural campaign achieved significant results, and this year promises an even greater impact with participation across Sephora’s operations in 27 markets, including the U.S., Canada, France, Germany, and Australia.
“It is with great pride that we renew this unique partnership with Rare Beauty and the Rare Impact Fund.
At Sephora, we are driven by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty, and we are proud to have built a community of committed brands that share this vision and act upon their values…
