DUER has significantly expanded its retail presence in 2024, largely through strategic store openings. DUER, a Canadian denim brand established in 2015, has initiated several new stores, including a new store in Edmonton, Alberta at Southgate Centre .
The opening event kicked off with a celebratory endorsement featuring Edmonton Oilers' goaltender, Stuart Skinner . The 1,750-square-foot store will showcase DUER’s full range of men’s and women’s apparel. With a strong base of loyal fans in the city—thanks to
partnerships with retailers like MEC and Sporting.
View this post on Instagram A post shared by Stuart Skinner (@skinner_74) During the Grand Opening Weekend, fans can enter to win an exclusive meet-and-greet with Skinner, who was recently captured wearing DUER’s famous Performance Denim along with the brand’s more formal offering, NuStretch.
“These DUER pants feel awesome and look great too,” said Skinner. “Now that I’ve found pants with stretch that fit my muscular legs, they’ll be my go-to.” CEO Gary Lenett, leveraging an extensive background with industry leaders like Levi Strauss and Guess Jeans, continues to push DUER towards innovation in fabric technology.
“After decades making jeans for some of the world’s best brands, I started DUER because I couldn’t find pants I’d want to wear to ride my bike to an important meeting—this was the inception story of Performance Denim,” said Gary Lenett, CEO of DUER…
