Simon Porte Jacquemus has made a grand entrance into London’s fashion scene by launching a unique shop-in-shop at Harvey Nichols. Inspired by the designer's Provençal roots, this new space showcases the brand's fall 2022 collection, “Le Papier,” and marks a significant expansion of Jacquemus' physical retail presence.
RB Insights Jacquemus opens a new shop-in-shop at Harvey Nichols in London. The space is designed by OMA/AMO, reflecting the essence of Provençe. The shop features the fall 2022 collection and
encompasses womenswear, menswear, and accessories. This is the largest Jacquemus retail space in London, extending to 900 square feet. The collaboration between Jacquemus and Harvey Nichols is a testament to the evolving landscape of fashion retail.
After successful pop-ups in Paris and other European cities, Jacquemus focuses on creating immersive shopping experiences in major cities. The new shop replaces a smaller Jacquemus space at the Knightsbridge store, allowing for a more expansive display of the brand's offerings.
The architectural design of the new Jacquemus space is the brainchild of OMA/AMO, a renowned design practice known for its innovative approach to fashion retail. The design aims to encapsulate the atmosphere of Provençe, utilizing materials that guide the shape and feel of the space.
Ellen van Loon, a partner at OMA, emphasized the importance of materiality in the design process, stating that it was crucial to let the materials dictate the form of the space…
