This Black Friday, US consumers set a new milestone in holiday shopping by spending an unprecedented $10,800,000,000 online. A 10.2% increase from the previous 2023 year. The surge in online transactions shows a shift in consumer behavior, with shoppers favoring the convenience of digital shopping platforms.
Despite an overall reduction in foot traffic at physical retail locations —down 3.2% nationally, with specific declines in the Midwest (7%), Northeast (2.1%), South (3.5%), and West (3.2%)—online sales
soared. Mastercard reported a 14.6% year-over-year rise in online sales, juxtaposed with a mere 0.7% increase in in-store purchases. This shift was further corroborated by Adobe Analytics, which highlighted that Americans spent $10.8 billion online on Black Friday , up from $9.8 billion in 2023.
Popular categories included jewelry, electronics, and apparel, with Shopify achieving a new global record of $5 billion in Black Friday sales.
An earlier NRF report expected consumers to spend a record average of $902 per person this holiday season , reflecting ongoing enthusiasm for seasonal deals and strategic shopping endeavors. RB Insights Record Spending : According to Adobe shopping trends report, $10.8 billion was spent online, a 10.2% increase from 2023.
Mobile Dominance : Adobe forecasts mobile revenue share will hit a record 53.2% of online shopping and account for $128 billion. Top Products : Significant sales increases in toys (622%), jewelry (561%), and appliances (476%). AI Influence : Traffic to AI-assisted shopping sites surged by 1,800%…
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