Ulta Beauty is redefining fan engagement with its debut Ulta Beauty World , a one-day-only event on April 26, 2025 , at San Antonio’s Henry B González Convention Center .
Designed as a playground for beauty enthusiasts, this immersive experience blends exclusive access to top brands, live tutorials, and over $1,000 in swag —all while celebrating the unifying power of beauty. Why This Event Is a Must-Attend From 8 a.m. to 4 p.m.
products, and snag exclusives from icons like Fenty Beauty and Olaplex. Live Demos & Tutorials : Learn from the Ulta Beauty Pro Team , including hair transformations and makeup masterclasses. Interactive Customization : Design beaded bracelets, personalize cowboy hats, or craft a one-of-a-kind tote at the Signature Studio .
Party Vibes : A live DJ, themed drinks from heywell , and sweet treats keep the energy high. Every guest takes home a Béis Weekender Bag stuffed with $1,000+ in beauty essentials, from skincare to hair care.
Beauty as a Catalyst for Connection Kelly Mahoney, Ulta’s Chief Marketing Officer, shared : ““We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together.
With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before – offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us…
