GUESS? and WHP Global, co-owners of the New York-based fashion brand rag & bone, have announced a five-year licensing partnership with Signal Brands to expand the brand’s handbags and small leather goods category. The collaboration leverages Signal Brands’ 30+ years of expertise in luxury accessories.
With the inaugural collection slated for Spring 2025, it marks a strategic push to elevate rag & bone’s global footprint and product offerings. Partnership Details and Strategic Vision Scope : Signal Brands, a
longstanding GUESS licensee since 1990, will design and distribute rag & bone’s handbags and small leather goods globally. The inaugural collection launches in Spring 2025 and will be available at rag & bone boutiques, rag-bone.com , and premium retailers like Nordstrom and Bloomingdale’s.
Extended Collaboration : GUESS also renewed its existing 15-year global handbag licensing agreement with Signal Brands, underscoring confidence in the partnership’s value.
Paul Marciano, GUESS co-founder and Chief Creative Officer, emphasized the synergy: “Signal’s design expertise and distribution network are essential to rag & bone’s growth.
Their team’s craftsmanship aligns perfectly with our vision to blend New York aesthetics with global appeal.” Jason Rimokh, CEO of Signal Brands, added: “This partnership allows us to merge rag & bone’s minimalist ethos with our technical prowess in luxury accessories…
