Wellness energy drink brand GORGIE , founded by entrepreneur Michelle Cordeiro Grant , has announced a major retail expansion into 863 Target stores nationwide, solidifying its position as the #1 fastest-growing energy drink in the natural channel.
The move follows a meteoric rise since its 2023 launch, with the brand reporting 5x growth in year two and closing its first year with 7-figure revenue. From iPhone Idea to Target Shelves: A Female-First Success Story GORGIE, created by Lively founder Michelle
Cordeiro Grant, began as a concept to redefine energy drinks with a focus on wellness, community, and female empowerment. The brand’s 150mg green tea caffeine-infused sparkling beverages—free from aspartame, erythritol, and sucralose—quickly gained traction, driving 20% category growth in the natural channel by 2024.
“GORGIE was an idea on my iPhone just two years ago,” said Grant.
“To partner with Target , a retailer that aligns with our mission to make wellness fun, is a pinch-me moment.” Product Innovation and Certifications GORGIE’s drinks stand out in the crowded energy market with: 5 calories per 12 oz can and 0g sugar Added B vitamins, biotin, and L-theanine for sustained energy Certifications: Non-GMO Project Verified , NSF Contents Certified , Gluten-Free , Vegan , Kosher A “green” rating on Yuka , the viral health-label scanning app The brand’s playful branding and focus on holistic benefits have resonated with health-conscious consumers, particularly women, who comprise 70% of its community-driven customer base.
Retail Expansion and Summer 2025 Launches The Target partnership is part of a broader retail strategy that already includes Sprouts , Whole Foods…
