Paris Hilton Fragrances has launched ICONIC Eau de Parfum , a bold new scent marking the brand’s exclusive retail debut at Ulta Beauty, the largest beauty retailer in the U.S.
The fragrance, available in stores and online from April 20, 2025, underscores Hilton’s two-decade reign as a trailblazer in the celebrity fragrance industry while aligning with Ulta’s mission to deliver innovative, trendsetting products to beauty enthusiasts.
timeless sophistication, reflecting Hilton’s signature glamour.
The fragrance unfolds in three layers: Top Notes: Juicy Pear Blossom, Raspberry, and Peach Nectar Heart Notes: A floral bouquet of Peony, Lily of the Valley, and Magnolia Base Notes: Warm, sensual undertones of Sandalwood, Amber, and Musk Priced at $80 (100 mL), $48 (30 mL), and $27 (10 mL), the vegan formula is housed in a sleek, iridescent bottle adorned with a gold charm—a nod to Hilton’s love for luxury.
Strategic Ulta Beauty Partnership The collaboration with Ulta Beauty , spanning 1,400+ stores and its e-commerce platform, signals a strategic shift for Paris Hilton Fragrances.
Previously available through select retailers, the move taps into Ulta’s 40 million+ loyalty members and amplifies accessibility for Gen Z and millennial shoppers. “ICONIC embodies confidence and glamour—qualities Ulta’s customers embrace,” said Paris Hilton…
