Abu Dhabi’s fashion landscape gains a new avant-garde player as The Frankie Shop , the cult-favorite label renowned for minimalist, gender-neutral designs, launches its first Middle East retail experience.
From April 18 to May 1, 2025, the brand’s pop-up at Region Concept Space in MiZa, Mina Zayed , merges sleek aesthetics with local culture, marking a strategic expansion into the region’s burgeoning luxury market. A Collaborative Vision with Local Flair Developed in partnership with the Abu Dhabi Investment
Office (ADIO) and designed by LA-based studio Perron-Roettinger , the pop-up transforms 83 شارع صَمْرَيْر into an immersive journey through The Frankie Shop’s ethos. The space, envisioned as “a day in the life of a Frankie customer,” features vignettes spanning home, office, and urban environments.
Neutral travertine tones, crushed linen textures, and mirrored installations reflect the brand’s signature clean lines, while palm-patterned rugs by Emirati artist Cheb Moha and exclusive artwork by Tulip Hazbar infuse regional artistry.
Exclusive Collections and Hybrid Experiences The pop-up debuts 50 Abu Dhabi-exclusive designs, including avant-première pieces and tailored staples like oversized blazers, parachute pants, and structured coats.
Collaborations spotlight local talent, such as customized pouches with Karen Wazen Eyewear and a Frankie Coffee Shop partnership with 48 Collagen Café , offering collagen-infused beverages. Tech-driven touches, like LED masks and AR try-ons, blend self-care with futurism…
