Excitement is brewing as a popular wellness brand makes a splash this summer. GORGIE, the fast-rising energy wellness brand, has just announced the launch of its highly anticipated Pink Lemonade flavor, available exclusively at 1,939 Target stores nationwide .
This new release marks a major milestone for the brand, which has quickly established itself as a leader in the "better-for-you" beverage movement since its founding in 2023 by Michelle Cordeiro Grant . A Community-Driven Brand with Rapid Growth GORGIE was
created to fill a gap in the energy drink market: a product made by women, for everyone, that combines clean, functional ingredients with a focus on wellness and community.
In just two years, GORGIE has become the #1 fastest-growing energy brand in the US natural channel, amassing over 1.7 billion social media impressions and a devoted following that includes celebrities and professional athletes like Michael Strahan, Jordyn Jones , and Lori Harvey .
This rapid growth highlights the demand for a brand that brings together performance and wellness without compromise and puts community at the forefront. The brand’s popularity is clear evidence of its unique approach and community-first philosophy.
Not surprisingly, these are the philosophies millennials and gen Z customers expect from all their favorite brands…
