Kim K’s fashion empire is going brick-and-mortar in a big way. Kim Kardashian's shapewear and lifestyle brand Skims is making a major push into physical retail, announcing plans to open 16 new locations across the United States this year, bringing its total domestic footprint to 22 stores.
This expansion marks a significant milestone for the brand, which launched as a direct-to-consumer business in 2019 and has rapidly grown into a multi-billion-dollar fashion empire . A Strategic Vision for Retail Growth The
expansion reflects Skims' vision to become a global retail powerhouse. Jens Grede, Co-founder and CEO, has articulated the company's bold aspirations, stating, "Since the launch of SKIMS Mens , we have been envisioning the customer experience in physical retail around the globe," he said .
This highlights the brand's confidence in its growth potential and retail strategy. Grede has highlighted the growing importance of physical retail in Skims' evolution.
He has noted that the brand is focused on expanding its presence globally and sees brick-and-mortar locations as a key part of its next phase, following the company’s initial direct-to-consumer success.
Rapid Growth and Store Strategy Skims has achieved phenomenal success since its launch, growing from a shapewear startup to a lifestyle brand valued at $4 billion in 2023 . The company has expanded far beyond shapewear to include underwear, loungewear, swimwear, activewear, and men's clothing…
