Sock Candy proved that fashion’s boldest statements start at your feet. When Mary Gui stepped into the Shark Tank in Season 16 , she wasn't just pitching socks; she was presenting a vision to transform an often-overlooked accessory into a statement piece.
Her company, Sock Candy, now stands as a prime example of how bold entrepreneurship can turn a personal passion into a thriving business. Mary’s story is rooted in her journey as an immigrant and her transition from corporate marketing to fashion. She left her
advertising job, launched a fashion blog, and soon realized her unique sock choices were resonating with followers, a detail that inspired Sock Candy’s launch. The brand’s appearance on Shark Tank highlighted its impressive sales, creative designs, and Mary’s ability to identify a gap in the market for affordable, stylish socks.
Barbara Corcoran recognized Mary’s sales skills and product vision, offering a deal and promising to leverage her connections to help get Sock Candy into Target . Today, Sock Candy’s success story continues, with the brand expanding into hundreds of boutiques and earning praise for its unique, fashion-forward socks.
The Founding Story and Entrepreneur Mary Gui’s journey began as an immigrant from Beijing , raised by a single mother who encouraged her toward a stable career. After earning a marketing degree and working for five years in advertising , Mary realized her true passion was fashion.
In 2016 , she launched a blog to share her daily outfits, quickly noticing her followers loved her unique sock choices, a detail that sparked the idea for Sock Candy . In August 2020 , Mary launched Sock Candy to fill a gap in the hosiery market: affordable,…
