A new partnership is making it easier for beauty lovers to reach expert advice, as Sephora and Lyft launch a ride credit campaign in select cities.
Sephora’s “Delivered to Beauty” Campaign Launches with Lyft From July 7-10, shoppers in New York City, Los Angeles, San Francisco, Chicago , and Seattle can get $20 off Lyft rides to participating Sephora stores as part of the “Delivered to Beauty” i nitiative.
value of in-person, expert-driven shopping. Bringing Shoppers Into the Store The goal is to encourage beauty fans to enjoy hands-on product discovery and personalized advice from Sephora Beauty Advisors.
Zena Arnold, Chief Marketing Officer, Sephora U.S., explained: “We know that people today highly value in-person experiences when they’re shopping for prestige beauty. They’re looking for human connection and an expert-guided shopping journey, unique to their needs and goals.
They want to discover something new, stay up to date on the latest products and trends, and most importantly have fun with beauty,” said Arnold.
“This exciting partnership with Lyft – and our campaign at-large – celebrates the magic of the Sephora shopping experience, unlike any other, and all that our shoppers have come to know, love, and expect from us.” Lyft Turns the Ride Into an Experience During the promotion, select Lyft vehicles will feature Sephora branding, making the journey part of the beauty adventure…
