The dupe wars just escalated with a juicy new lawsuit. The beauty industry is witnessing another high-profile legal battle as Glow Recipe has filed a comprehensive lawsuit against Australian beauty brand MCoBeauty , accusing the company of trade dress infringement, false advertising, and unfair competition.
The case, filed in the U.S. District Court for the Southern District of New York on June 6 , centers around MCoBeauty's "Hydrate & Glow Ultra-Dew Serum," which Glow Recipe claims is a deliberate copy of its
bestselling Watermelon Glow Niacinamide Dew Drops in a new lawsuit . The Heart of the Legal Dispute Glow Recipe's flagship product, under attack , has been a cornerstone of the brand's success since its launch in December 2020 .
The company describes its Dew Drops as featuring trade dress that is distinctive, non-functional, and recognizable as coming from Glow Recipe.
The packaging includes a pink-hued spherical bottle with a narrow neck, an oversized cap, and a white rectangular label, elements that have contributed to the product's commercial success and critical acclaim, including Allure's 2024 Readers' Choice Award .
Glow Recipe claims that MCoBeauty's conduct goes beyond simple product imitation and suggests it involves deliberate deception…
