Lilly Pulitzer Launches Vintage Vault With Iconic 1970s Print Revival
Credit: Lilly Pulitzer
Lilly Pulitzer Launches Vintage Vault With Iconic 1970s Print Revival
Lilly Pulitzer , the pioneer of American Resort Wear, is ushering in an exciting new era with the launch of Lilly’s Vintage Vault . This initiative honors
What’s Next: Limited Editions, Special Collaborations, and Ever-Evolving Archives
A New Chapter for Collectors, Loyalists, and Future Fans
Lilly Pulitzer , the pioneer of American Resort Wear, is ushering in an exciting new era with the launch of Lilly’s Vintage Vault . This initiative honors the brand’s globally recognizable aesthetic, one rooted in breezy Palm Beach style, hand-painted fabrics, and joyful prints since 1959.
The Vintage Vault is a celebration of over six decades of color, artistry, and sunshine-driven optimism. The Return of Vintage Prints: A Heritage Unlocked With the debut of the Vintage Vault , Lilly Pulitzer unites its
original print archive from 1962–1985 (recently reacquired from a private collector) with its expansive post-1994 design library. This merging of creative DNA brings back prints that were once only documented in museum collections, now reimagined for today’s vibrant styles.
Generations of fashion and pop culture fans have celebrated these patterns, making their return a momentous event within both the industry and the brand’s enthusiast community.
“With the opening of the Vintage Vault, we're reconnecting with some of the most iconic prints in our brand's history,” says Michelle Kelly , CEO of Lilly Pulitzer .
“We're proud to honor our roots while inviting a new generation to fall in love with the timeless joy of our brand.” First Drop: Lilly’s Zoo (1974) Leads the Comeback August 21st marks the much-anticipated opening and the phenomenal first print drop: Lilly’s Zoo…
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