Alta , the New York-based startup founded by Jenny Wang has raised $11 million to expand its AI-powered personal styling and shopping platform.
The funding round, led by Menlo Ventures , attracted a star-studded roster of backers that includes Aglaé Ventures (supported by the Arnaults of LVMH), Benchstrength , Conviction , Phenomenal Ventures , high-profile AI investors, and celebrity stylists such as Meredith Koop .
growth. Alta’s core product is an AI stylist and personal shopper described as “straight out of the movie Clueless.” The technology enables users to receive tailored outfit recommendations based on their wardrobe, upcoming events, lifestyle, weather, and budget.
Users can upload their closets by photographing existing items, forwarding digital receipts, or searching Alta’s growing fashion database. With a customizable virtual avatar, shoppers can try on and mix potential purchases with what they already own—blurring the line between physical and digital fashion.
Founder Jenny Wang, a Harvard-trained engineer and veteran technologist, says Alta’s mission is to “help everyone look and feel their best” by making cutting-edge AI accessible to everyday style decisions.
“The experiences that consumers will desire and utilize in the future will require new technical frameworks and user interfaces,” Wang explained, pointing to her vision of a seamless digital shopping and styling assistant…
