media and industry circles. Critics argue that these hyper-realistic, computer-created models—engineered to embody flawless, Eurocentric beauty ideals—are not merely digital creations, but new benchmarks for beauty that real people can never attain.

Leading models and industry advocates warn that the shift could undermine years of progress in promoting  diversity, body positivity, and inclusivity . "As if beauty standards haven't become unrealistic enough, now girls will be competing with and comparing themselves to women who aren’t even real," lamented one observer.

Guess's management, however, defended the project as a technological innovation and cost-saving measure, with founder  Paul Marciano  directly commissioning Seraphinne Vallora’s team.

The AI model's creators insist their technology does not reinforce unattainable standards and that they’ve attempted to feature more diverse models, but these images failed to gain traction online…