For more than 30 years, Saje Natural Wellness has earned a reputation as a pioneer in 100% plant-powered essential oil remedies . Now, the Canadian-born wellness brand is making its boldest U.S. retail move yet, announcing Ulta Beauty as its first-ever national retail partner .
As of this month, Saje’s best-selling wellness products are available in over 200 Ulta Beauty stores across the U.S. and online at ulta.com, bringing its functional, plant-based solutions to millions of new customers nationwide. The
rollout is just the beginning; another 50 Ulta locations will add Saje later in 2025, bringing the brand’s U.S. store presence to over 250 locations . The partnership highlights Ulta Beauty’s commitment to the fast-growing wellness sector and marks a strategic U.S.
expansion for Saje, whose mission has remained consistent for decades: “to connect people to the healing power of plants through 100% natural, proven remedies,” as CEO Barbara De Laere explains .
“We believe wellness should be accessible to all, and Ulta Beauty's unmatched reach and commitment to discovery make them the ideal partner to help us do just that,” said De Laere . “This partnership marks a pivotal first step in our long-term U.S.
expansion strategy as we bring our plant-powered solutions to more people than ever before.” A Spotlight in Ulta Beauty’s "Wellness Shop" Within Ulta Beauty, Saje Natural Wellness will be showcased as a pillar brand in The Wellness Shop, the retailer’s curated destination for holistic wellbeing…
