Luxury fashion platform Vivrelle has launched a cutting-edge artificial intelligence-powered stylist named Ella AI , further blurring the lines between borrowing, shopping, and resale in the luxury accessories market.
Announced on September 4, 2025 , via Vivrelle’s Instagram and official website, the move signals a wave of digital transformation with the support of industry leaders like REVOLVE and FWRD , who have partnered with Vivrelle for this launch. How Ella AI Works: A Seamless, Personalized Shopping
Journey Ella AI isn’t just a chat-based bot; it’s a fully integrated stylist that helps members create outfits for any occasion, adapting to user preferences in real-time.
In a recent demonstration, Vivrelle showcased how members could ask for outfits for a girls’ night in Miami , prompt the system to adjust for very warm weather, and then order selected items—all within the platform’s interface. Borrow, style, and shop in one seamless 360 experience and checkout.
By merging borrowing, resale, and traditional retail, Ella AI delivers choices based on individual taste and occasion, then helps manage logistics like returns and purchases in one streamlined workflow. The Technology Behind the Trend The use of AI in fashion is gaining momentum industry-wide.
Earlier in 2024 , Google unveiled Vision Match and new immersive shopping features so consumers could describe garments and get matching product suggestions, or virtually try out beauty products before purchase…
