A new season often brings innovative fragrance launches, and Sam Edelman’s Duet Eau de Parfum is quickly becoming a highlight of Fall 2025.
Sam Edelman , the American lifestyle brand celebrated for unmistakable femininity and expressive design, unveils its first fragrance, Duet Eau de Parfum, a campaign signaling an olfactive evolution for one of fashion’s most beloved names.
that have defined Sam Edelman’s distinctive legacy in footwear and lifestyle. Romance and Creativity Bottled Inspired by founders Sam and Libby Edelman’s enduring partnership, Duet interprets their creative journey with a harmonious aromatic blend and elegant design.
Sam Edelman, Founder and Creative Director, said , “After 45 years of partnership, we sought to create something authentically true to our brand—an organic expression of the femininity and sensuality that Libby brings to the Sam Edelman universe, translating our personal romance into this new olfactory chapter.
Duet is an intimate new expression of our longstanding dynamic of creator and muse, while also paying homage to the millions of ballet flats we've brought to market since introducing the style to America in 1987 .” The fragrance is described as a luminous, floral, watery signature, reflecting both the heritage and forward-thinking spirit of Sam Edelman.
Charlotte Lawrence Embodies the Brand The campaign introduces Charlotte Lawrence , a rising singer, songwriter, and actress, as Global Brand Ambassador. Photographed by Libby Edelman for the campaign, Lawrence’s own musical track, “Ballerina,” from her debut…
