FRIED RICE , the acclaimed New York City streetwear brand, is accelerating its global journey with a dynamic new presence in Asia . The label has just unveiled its pop-up showcase at K11 ECOAST in Shenzhen , opening on August 30, 2025 , and will operate daily until August 2026 .
This marks a bold step in the brand’s wider Asia expansion strategy, crafted to connect with creative communities throughout the region. A Creative Home Away From Home The new FRIED RICE pop-up is more than just a retail outpost—it's an
interactive, gallery-style experience set in a space channeling a clean, industrial " NYC artist loft " vibe. As Maya Wang , Founder & Creative Director , explains , “When K11 reached out us, it was clearly the next step forward for our efforts to bring FRIED RICE to Asia .
We're here to learn, to collaborate, and to celebrate creative dreams with the people we meet along the way.
This pop-up is as much about making heart to heart connections as it is a place to shop.” The shop features the brand’s seasonal streetwear collections alongside special drops, and ongoing programming with local DJs, artists, and cultural tastemakers—making it a hub for creative exchange.
Gallery-Style Retail Meets Music and Art Integral to FRIED RICE’s vision of immersing customers in artistic and cultural experiences, the pop-up comes alive with a custom DJ booth outfitted with vinyl turntables and a sound system imported from Japan , featuring vintage 1970s Altec-Lansing Mantaray speakers…
