Pacsun has announced the findings of its first-ever The Youth Report by Pacsun , released on September 18, 2025 , in partnership with leading data analytics firm GlobalData .
Marking a landmark moment, the report positions Pacsun as both a brand and an industry thought leader determined to decode the ambitions , anxieties, and everyday choices of Gen Z and Gen Alpha .
open data and collaboration. “Pacsun has always centered young people in everything we do, and that means listening deeply to Gen Z and Gen Alpha and sharing what we learn along the way, too.
Pacsun has adopted a stewardship role towards young people - this is why we designed The Youth Report as an open resource to provide meaningful takeaways that help others engage, uplift, and celebrate these generations and honor their voices,” said Brieane Olson, CEO of Pacsun .
“By making these findings open to all, Pacsun is showing real leadership.
Instead of gatekeeping insights, they're choosing collaboration—a future-first approach that benefits not only the entirety of the industry, but the young people this industry serves too,” said Neil Saunders, Managing Director and Retail Analyst at GlobalData…
