Yoé Skincare , founded by Hazel Guo and driven by a mission to deliver true skin transformation for sensitive and autoimmune-prone complexions, has officially launched at Bloomingdale’s —both online and in select stores as of September 18, 2025 .
This expansion marks a breakthrough moment for the biotech-powered, science-first brand, trusting its rigorously crafted formulas to one of luxury’s most selective destinations. Founder’s Vision, Biotech Innovation, and Clean Formulation Born from Guo’s own journey with
autoimmune-linked skin sensitivity, Yoé is based on precise biotechnology and a relentless commitment to gentle efficacy.
Each formula uses advanced encapsulated actives—like ceramides, hyaluronic acid, EGF (epidermal growth factor), niacinamide, tranexamic acid, and red algae—to deliver visible results while remaining ultra-gentle, even for those with the most fragile skin barriers.
Yoé’s “clean without compromise” promise is backed by EWG Verification™ , Leaping Bunny Certification, vegan status, and a strict no-fragrance policy. According to founder Guo , “With Yoé, we set out to create skincare that outperforms beyond the surface, combining biotech innovation with results-driven simplicity.
Our partnership with Bloomingdale’s marks an important step in sharing that vision with a wider audience of discerning clients and experts”…
