Since its launch in 2017 , Fenty Beauty has been hailed as one of the most disruptive and culturally significant brands in the beauty world.
Founded by global icon Rihanna and powered by the promise of “Beauty for All,” the brand’s mission is as relevant as ever in 2025 , now available in top retailers including Sephora , Ulta Beauty , and Kohl’s .
to inclusion endures today. “ Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line,” said Rihanna .
Today, the Pro Filt’r Foundation boasts over 50 shades , and the brand continues to expand its complexion and color categories in ways that competitors now strive to replicate.
Major Retail Expansion: Meeting Customers Everywhere In 2025 , Fenty Beauty celebrated major global growth milestones, including a landmark entry into India and expansion across North America .
Sephora continues as the brand’s flagship global retailer, now selling Fenty Beauty, Fenty Skin, and Fenty Hair in all 700+ North American stores, as well as the exclusive Indian launch via both online and 50+ stores. Ulta Beauty features cult-favorites and exclusive drops for the U.S. market…
