Pinterest Rolls Out “Where-to-Buy” Links to Over 3,000 Retailers and 165,000 Stores
Pinterest Rolls Out “Where-to-Buy” Links to Over 3,000 Retailers and 165,000 Stores
Pinterest is making its platform more shoppable and empowering both retailers and consumers with the rollout of “where-to-buy” links—a feature designed to let users shop from
Pinterest is making its platform more shoppable and empowering both retailers and consumers with the rollout of “where-to-buy” links—a feature designed to let users shop from multiple retailers directly from Pins, while brands gain deeper insight into purchase intent and campaign returns. What Are “Where-to-Buy” Links?
This new feature introduces a “Find Retailers” call-to-action below Pins. With a single tap, shoppers see a curated list of trusted retailers—including giants like Walmart, Target, and Amazon
—offering the product in stock. Shoppers can compare pricing, delivery, and click through to checkout on whichever platform they feel most comfortable with.
The flexibility eliminates the old conundrum of sending traffic to a single link—a brand’s own website or a major retail partner—which often meant sacrificing either conversion rate or data control.
Benefits for Shoppers and Brands Consumers now enjoy faster, more transparent shopping journeys that reduce bounce rates and improve overall satisfaction.
Brands, meanwhile, retain granular data visibility: Pinterest’s native analytics surface “Purchase Intent Clicks” and “Purchase Intent Value” so retailers can see which options consumers prefer and optimize campaigns for maximum performance…
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