VIVAIA , the eco-conscious footwear brand adored by celebrities and fashion insiders, debuted its first permanent UK store at Westfield London on September 12, 2025 , marking a milestone in its global growth and commitment to the booming UK market.
Within just five years of its 2020 launch, VIVAIA has become a phenomenon in sustainable, fashion-forward shoes, with London now surpassing New York as its top global market in 2024 . A Community-Driven, Immersive Hub The London flagship offers more than just
retail—it’s conceived as a connection hub designed to deepen the brand’s UK community, engage new shoppers, and serve as a touchpoint for immersive try-ons and events.
The store’s interior reflects VIVAIA’s signature blend of soft minimalism and earth-inspired tones, echoing its sustainability focus and celebrity-endorsed modern elegance.
Sneakerina: The “It Shoe” Phenomenon The highlight of the launch is VIVAIA’s “Sneakerina”—a ballet-sneaker hybrid derby flat featuring a triple-layer sole, foldable construction, and interchangeable laces.
The Sneakerina has become a global shoe, embraced by the likes of Bella Hadid, Charli XCX, Lola Tung, Julia Roberts , and more. Since hitting the market in 2025 , it has sold over 15,000 pairs in just two months , cementing VIVAIA’s place at the center of this season’s hottest footwear trend…
