Sonsie has cemented its place as one of 2025’s buzziest skincare brands, celebrated for minimalist, vegan, and plastic-negative beauty powered by authenticity and radical self-acceptance.
With restocks regularly leading to waitlists of over 500,000 , Sonsie is at the forefront of a shift toward simplified, sustainable, and truly inclusive skincare. Founding Story: Simplicity Meets Celebrity Founded in 2023 by Marie von Behrens-Felipe and Roberto Felipe and supercharged by the 2024 arrival of Pamela Anderson as
co-founder and owner , Sonsie emerged from a moment of viral curiosity: Anderson’s makeup-free, glowing appearance at Paris Fashion Week. “It was being okay with who I am and what I look like with or without makeup.
… I want good, tried-and-true ingredients that keep me feeling my best … no matter where we are in our ‘life-ing’ journey,” Anderson stated about joining Sonsie , her vision setting the tone for a new beauty era.
Product Philosophy: Essentials That Work Sonsie’s approach is “less is more meaningful.” Its tight edit of multi-functional products—Basic Balm, Multi Moisture Cream, Super Serum, Cleansing Mousse—replaces cluttered routines with skin-friendly simplicity.
All products are vegan and cruelty-free, free of sulfates, phthalates, parabens, and silicones, making them safe for even the most sensitive skin…
