DRESSX is the world’s largest digital fashion retailer and technology platform, powering AR (augmented reality) try-on, virtual garments, and NFTs for Gen Z, digital natives, and brands.
Founded in 2020 by Daria Shapovalova and Natalia Modenova in Los Angeles , with key team member Julie Krasnienko joining as Head of Product, the mission is clear: to move fashion into digital worlds, reduce physical waste, and offer authentic self-expression for every avatar, photo, and virtual experience. “ We open a new
dimension, where both worlds of physical and digital fashion will co-exist ,” said Daria Shapovalova, Co-founder. How Does It Work?
DRESSX offers a comprehensive platform for collecting, styling, trading, and wearing digital garments: MetaCloset & AR Try-On: The MetaCloset app lets users collect wearable NFTs, try on digital looks instantly via AR, and share content on social and gaming platforms—without needing avatars or VR headsets.
AI-Powered Shopping: In 2025 , DRESSX launched DRESSX Agent —an AI styling and shopping platform dubbed ChatGPT for Fashion . It uses advanced body mapping, image recognition, and generative AI for hyper-personalized, fun virtual try-on, solving issues like returns and poor discovery.
NFT Marketplace: The NFT marketplace lets users and brands mint, buy, sell, and rent unique digital garments usable in AR, gaming , and Metaverse platforms. Interoperability: DRESSX digital fashion is wearable on avatars across Meta, Roblox, Snapchat, and more—allowing seamless integration into everyday virtual life…
