eBay , one of the original pioneers of global online resale, made a significant move this year by appointing famed New York stylist Brie Welch as its Resident Stylist and debuting the first-ever eBay Watchlist , a trend report curated through the platform’s real- time marketplace data and Welch’s visionary eye for style.
This development reflects both eBay's leadership in circular fashion and the dramatic mainstreaming of pre-loved style in 2025 . The Watchlist: Data-Driven, Pre-Loved, Powerfully Curated The eBay
Watchlist is powered by insights from the behavior of eBay’s nearly 134 million users and its staggering 2.3 billion listings . Today, almost 40% of all clothing, shoes, and accessories sold on eBay are pre-loved.
In 2024 , global users searched for ‘vintage’ more than 1,200 times per minute , as the company noted in its release. The Watchlist’s curation and analysis—anchored by Brie Welch —spotlights the top trends, brands, and emerging stories shaping the recommerce landscape.
Key Trends: Function, Flair, and Fashion Nostalgia Welch’s spring/summer Watchlist edition—and its real-time data insights—highlight the following movements: Function First: Utilitarian style takes a fashionable turn with barrel jeans searches up 130% and Wrangler and Timberland leading as the most-searched heritage brands.
Dyed in Dusk: Pastel colors and whimsical details capture hearts; butter yellow dresses are up 656% , and playful watches like the Seiko Half Moon are up 430 %, emphasizing fashion’s mood-boosting power. Well-suited: Power dressing is back…
