Olaplex , a major player in luxury hair care, is under industry-wide scrutiny following a class action settlement over “Made in USA ” product labeling.
The settlement, granted final approval in July 2025 , echoes rising demands for transparency in the beauty sector and extends to anyone in the United States who purchased Olaplex products with alleged U.S .-origin claims between February 7, 2019 and September 6, 2024 .
No. 3 Hair Perfector as “Made in USA ,” although they often contained foreign-sourced ingredients. This led consumers to believe their purchases were exclusively domestic, which the suit claims violates California’s Made in USA Statute, Consumer Legal Remedies Act, and Unfair Competition Law.
While Olaplex never admitted wrongdoing, the company agreed to provide settlement redress for buyers nationwide. Every customer who bought products during the eligible window— February 7, 2019 to September 6, 2024 —can submit a claim for a $5 Olaplex voucher usable for any item on the official website.
The voucher, valid for 12 months, may be combined with sales and price reductions but not with promotional codes. Regardless of how many products they purchased, each person receives only one voucher, provided they submit a claim by May 12, 2025 .
One legal analysis noted , “Defendants [ Olaplex ] deliberately and illegally misled consumers for Defendants’ own economic gain,” summarizing the core allegation behind Atamian v. Olaplex , Inc. et al…
