For New Yorkers walking along Fifth Avenue this October , the city’s most iconic retail corner has a new glow.
Italian luxury maison Loro Piana, the brand synonymous with Quiet Luxury, has unveiled an enchanting light display and art installation on the façade of Bergdorf Goodman , celebrating craftsmanship, heritage, and the poetic journey of material transformation from Mongolia to Manhattan.
running from October 17 through October 26 , elegantly transforms the Bergdorf Goodman building into a pre-holiday spectacle that continues inside the store through November 3 . Through light mapping, the brand tells a visual narrative beginning in Mongolia , where Loro Piana sources its world-famous cashmere fibers.
The illumination then transitions into a field of thistle flowers , a motif integral to the brand’s emblem and textile tradition. A stream of light intertwines this imagery, visually threading its way to the Quarona factory in Piedmont, Italy , where Loro Piana’s signature textiles come to life.
The story culminates with an interpretive depiction of New York City , complete with a miniature Loro Piana truck carrying bales of raw fiber—a powerful metaphor for the brand’s global craftsmanship journey. Art Deco Heritage Meets Italian Mastery Inside Bergdorf’s windows, Loro Piana has masterfully merged its Italian elegance with New York’s Art Deco aesthetic.
Each display is inspired by the brand’s origins reflecting both its deep history and fascination with modern craftsmanship. The windows feature wood marquetry-inspired backdrops , highlighting wooden puppets…
